Brands and Campaigns
Branding and advertising are significant to businesses. A business's brand is not only its image but also its voice. Establishing a steadfast brand is important for businesses. Doing so allows the business to not only gain trust and loyalty with its customers but also create a staple image anyone can recognize.
Rio Blanco
Rio Blanco is located in the beautiful country of Belize. The closest city is located 30 minutes away (by car), and the capital of Belize is five hours away. It is a rural area where most citizens make money by farming, and many families do not have running water or electricity.
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The Rio Blanco Design Brand is here to support the women of Rio Blanco in Belize. These women do not have work opportunities due to the location and state of their city.
Rio Blanco Designs’ goal is to provide a way for women of Rio Blanco to sell their goods and crafted items by exporting them to America, where we will sell them to their customers and, in return, the money for their products. This will help people pay for their children to attend school and better their lives.
Nashville
Cat Rescue
Since 2005, Nashville Cat Rescue has helped over 11,000 cats find their forever home. Their goal is to help cats in Middle Tennessee get off the street and into the homes of caring families. Starting with one adoption location and moving to now six, there is no doubt that Nashville Cat Rescue will continue to grow. As a non-profit, they run entirely off of work by volunteers and donors; everything they do is for the cat's best interest at hand. The care they have for each and every one of them is significantly shown through everything they do. With its unique business style, donors are crucial to the endurance of Nashville Cat Rescue. This campaign will address the importance of donors to NCR and will target the desired audience.
Warren County Baseball
While establishing a strong brand for Warren County High School baseball, it was important to focus on creating a consistent visual identity across all marketing materials and uniforms. I utilized unique color schemes, logos, and slogans that resonate with the community. Additionally, I made sure it would engage with alumni, fans, and local businesses to build the local following and attract support for the team that can help solidify the branding effort. Lastly, I created a strong social media presence and showcased the team’s success both on and off the field. That will help boost visibility and recognition for Warren County High School baseball.
